Brut Diamond Huggies

Yes. The huggie is 8mm inside, which sits comfortably in a first or second lobe piercing, and the drop hangs clear below it. Cartilage placements call for a smaller diameter.

The hoop clicks shut and sits flat, so you can — but the three drops are built to move, and we’d rather they moved on you than on a pillow. Take them out when it’s easy to, and they’ll stay as bright as the day they arrived.

No — they’re solid 14k white gold all the way through, not plated over another metal. Like most white gold, the surface is finished with rhodium for extra brightness; a jeweler can refresh it in minutes if it ever warms up.

Diamonds with a hole drilled straight through them, so they can be linked to each other with fine gold rings instead of being held in a prong or bezel. Jewelers call the technique drilled; the effect is a diamond that floats, with nothing in front of the stone to block the light. Every piece in our Cuvée Collection is made this way.

No. The hole is finer than a human hair and diamond is the hardest material there is, so the stone is as durable as any other diamond. It’s also not the laser drilling used to treat clarity: nothing is done to the inside of the stone, and the grades are the grades.

Yes. Each stone is joined to the next with a closed 14k gold ring, the way a fine chain is built, so the diamonds move but don’t come loose. Treat them like any fine drop earring: on for the evening, off for sleep and the gym.

Chemically, physically, and optically — nothing. Even a professional gemologist needs specialized equipment to tell them apart. Lab-grown diamonds form under the same heat and pressure as mined stones; the address is just different.

We chose lab-grown because they're traceable, responsibly made, and let us set bigger, better stones at honest prices.

Because lab-grown diamonds changed the math — and we price off the new math.

Growing a diamond above ground costs a fraction of mining one. Much of the industry still prices diamonds the way it did a decade ago — and the market would let us do the same. But we exist to make diamonds accessible: an everyday staple, not a once-a-decade splurge. So we price off what diamonds actually cost us today, plus the honest margin a small business needs. Nothing padded, nothing theatrical.

The stones don't cut corners: graded on the same 4Cs as mined diamonds, full specs on every product page, and IGI certification available on any stone 0.5 carat or larger for an additional fee (details in “Are your diamonds certified?” below). The price isn't the catch — it's the point. Diamonds you can wear every day.