Meet Your Gold
Three golds, no wrong answers — just the right one for you. Here's how to choose.
First, a 60-second primer: almost no jewelry is pure gold. Pure 24k gold is beautiful but soft enough to bend with your hands, so jewelers mix it with stronger metals — and that mix is measured in karats. 14k is 58.3% gold; 10k is 41.7%. The blending isn't a shortcut, it's the point: it's what makes gold strong enough to wear every day.
Today's gold, per gram
The live price of the gold itself — this is the metal you're wearing.
Prices update daily from the same live feed behind the gold-value card on our product pages. Shown per gram of solid gold at each purity.
14k Solid Gold: the forever default
When people picture fine jewelry, they're picturing 14k: the standard for engagement rings, heirlooms, and the pieces that never come off. It's solid gold through and through — no layers, no fading, nothing to wear away. Warm color, effortless upkeep, and it holds its value the way only gold does.
Best for: investment pieces you'll wear daily, forever. If budget allows, 14k is never the wrong answer.
Good to know: gold scratches — and that's fine. Solid gold buffs right back to new, so a scratch or dent is never permanent. Send it in anytime and it comes back like day one.
10k Solid Gold: the workhorse
Still real, solid gold — just built with more muscle. At 41.7% pure, 10k is noticeably harder than 14k, in a slightly paler champagne gold. That extra strength is why we chose it for pieces like the Tapered Bold Huggies and the Dainty Chain Ring — thin, delicate shapes that need to stand up to real life.
Best for: dainty stacking pieces that shouldn't bend, daily rings for anyone hard on their hands, and larger gold pieces you want forever at a softer price.
Good to know: 10k holds its value exactly the way 14k does. A piece's gold value comes from how much pure gold it contains — and that percentage never changes. It's solid, meltable, recyclable gold, whether the karat says 10 or 14.
18k Gold Vermeil: all the diamond, less of the gold market
Vermeil is a regulated standard with two requirements: solid sterling silver underneath, and a thick layer of real gold on top — at least 2.5 microns. Ours is 2.5 microns of 18k, the richest, deepest gold tone we make. This is not the one-splash-and-it's-done kind.
It's also how we keep real diamonds at real-life prices. Lab-grown diamonds have become dramatically more affordable; gold hasn't. Set in 14k, the Full Circle Eternity Band would cost at least three times as much — same diamonds, same sparkle.
Vermeil vs. "gold plated": ordinary plating is a flash of gold — often a tenth as thick — over brass or mystery metal. Vermeil's thickness and sterling core are what make it jewelry, not costume.
💡 Did you know? Vermeil is renewable. If the gold layer thins after years of wear, we replate it — a quick re-dip and polish ($20–$50 by piece size) and it's back to brand new. Old favorite, new shine.
Why gold holds its value
Gold's price isn't jewelry-industry theater — it comes from what gold is.
It's older than the Earth. Gold isn't made on this planet — it's forged when stars collide. Astronomers watched it happen in 2017, when two colliding neutron stars produced gold detectable from 130 million light-years away. Every bit of gold on Earth arrived before or during the planet's formation. The gold in your ring is, literally, stardust older than the world.
Every civilization agreed on it. Egyptians buried their kings in it. Romans minted their highest coin from it. The Inca called it the sweat of the sun. Cultures that never met each other all reached the same conclusion — which is why gold became the one true global currency, and why central banks still hold it today.
It's useful, not just pretty. Gold never tarnishes or corrodes, conducts electricity brilliantly, and is safe inside the human body. It's in your phone, in satellites, in dental work and medical implants. Demand isn't just necklaces — it's technology and medicine.
And it's genuinely finite. All the gold ever mined would fit in a cube about 22 meters on a side, and what's left gets harder to reach every year.
The receipts: ten years ago, gold averaged around $1,250 per troy ounce — about $23 per gram of 14k. Today it's about $75 per gram. We're jewelers, not financial advisors — but the chemistry speaks for itself.
Every piece gets a second act
Our Jewelry Spa Day covers all three golds.
Solid gold (14k and 10k): we buff out scratches and dents, re-shape bent bands, check and tighten prongs, re-size rings, and shorten or lengthen chains. Your piece comes back literally new — from $15 plus shipping.
Vermeil: a fresh re-dip in 18k gold plus a full polish, $20–$50 by piece size.
Either way: back to you in 2–3 weeks.
Still deciding? Start with what you'll wear every day — the showstoppers can always come later.
Be bold, wear gold.